Who We Are
Feeling good about making a difference
The idea for Blue Collar Consulting was born during our regular road trip through the mountains of Northern California. We were on our way back to Chico after spending time with our business operations in the coastal town of Crescent City. As usual, we were discussing our careers, personal goals, and the aspects of our work that have brought us the most fulfillment. During this conversation, a vision started to take shape of a way to organize and concentrate these passions in order to best serve our community. We almost simultaneously had the idea to start a consulting business. It was an easy decision considering our complimentary skill sets, the ease with how we work together, and our desire to improve the world around us. We have reached the stage in our careers where we are ready to have fun dedicating our wealth of experience and insight to organizations that are looking to make steps towards trauma-informed change.
We chose our business name and logo for several reasons. “Blue Collar” represents a few trademark identifiers: dependable, hardworking, genuine, authentic, and fun. We feel that these characteristics describe us perfectly. The dog in our logo represents our mutual love of dogs – can’t be serious all the time, right? The colors in our logo are intended to represent the blending of our personalities as well. Blue stands for being compassionate, kind-hearted, honest, and relationship based. Orange is for being bold, charming, confident, adventurous, and fun. By reflecting on our name, logo, and origin story, we hope that our peers will be able to gather a strong sense of who we are and what we stand for.
Where the Passion Begins
Chuck Price, MS
Owner, CEO & Consultant
Although many consultants strive to create trauma-informed environments and guide leaders through culture change, very few have successfully led their organizations through this process. Bonafide experience is what sets Chuck Price and Blue Collar Consulting apart from the others. This experience, along with Chuck’s easy manner and ability to form authentic relationships, make him a natural fit to help support you as you lead your agency’s transformation process. His passion is to help support brave leaders in their professional growth and development, and to use his real-world experience to assist organizations in their trauma-informed cultural transformations.
Brooke Sena, LMFT, MBA
Owner, Business Manager & Consultant
Brooke Sena is a business psychology expert. She is an accomplished businesswoman, professional coach, and psychotherapist that is driven by helping others to reach their potential. She takes pride in providing the best consulting services possible to individuals looking to reach their potential. Brooke is passionate and resolute and is highly skilled at motivating others to establish a strong vision for their life. Her professional mission is to inspire her clients to develop fierce honesty, authenticity, and courage so that they may become the best versions of themselves.
Complimentary partnerships are those where different strengths are put together to achieve something great.
Our vision is to inspire resilient leaders and partner in the creation of thriving organizations through the lens of a trauma-informed approach.
We believe in ethical practices, collaboration, and building meaningful connections.
Our Core Values define who we are and the work we do.
1. Compassion – We are always genuine and truly desire to help our clients.
2. Honesty & Integrity – We build trust and respect through responsible actions.
3. Connection - We have passion for the people we work with.
4. Innovation – We will collaborate and think outside the box to find unique solutions.
5. Excellence – We focus on providing unparalleled service to deliver results.
6. Leadership - We have the courage to shape a better future.